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About Us
Hi, I'm Sam
A financial adviser who works with women and couples at important decision points in their lives.
I help people make thoughtful financial decisions, so their money supports the life they’re building — now and into the future.
I’ve spent more than a decade working in financial advice, supporting hundreds of people through decisions around work, retirement, lifestyle, and change. Many people come to me not because things are “wrong”, but because they want clarity and confidence about what comes next.
Diving
Deeper
I’m based in Reservoir, Melbourne and grew up in Warrnambool. I’m a women’s football coach, a sports enthusiast, and a proud dog mum.
Community and relationships matter to me, and that carries through into how I work with clients — taking the time to understand people properly, not just their numbers.
Meet Lou and Leo
Office Support
If we work together, there’s a good chance you’ll hear all about Lou and Leo — and they may make a cameo in a virtual meeting or two.
More Than
Just Décor
This protea isn’t just a styling choice — it has a story behind it.
Every time I head back to Warrnambool, I return with fresh flowers from my Nan’s garden. The king protea has always been her favourite — and mine too. She always has one waiting for me, and it’s something I quietly marvel at each time.
When we were shaping the branding for Greene Financial, I knew the green needed something to sit alongside it — something that felt right. When the deep pink of the protea was suggested, it clicked immediately.
So if you notice a hint of pink in the branding, now you know why.
It’s a small nod to where I come from, and to someone who continues to be a cornerstone of our family.
